Privacy policy

Privacy Policy of Wiserstate

Effective date: August 22, 2019

Motivio SIA (further referred as Wiserstate) is a limited liability company registered in the Commercial Register of the Republic of Latvia with registration number 45403047381, legal address Rīgas street 182A, Jēkabpils, LV-5202, Latvia, that operates according to the laws of the Republic of Latvia, as well as its articles of association.

Wiserstate (hereinafter: “us”, “we”, or “our”) operates the website (hereinafter: “the Service”).

This privacy policy will explain how we are going to use the personal data we collect from you when you use the Service. By using the Service, you agree to the collection and use of information in accordance with this privacy policy.

Legal Basis for Processing

If you are in the European Economic Area (EEA), when we process your personal data, we will only do so in the following situations:

  • We need to use your personal data to perform our responsibilities under our contract with you, i.e. providing you with the Service.

  • We have a legitimate interest in processing your personal data. For example, we may process your personal data to communicate with you about changes to our Service, and to provide, secure, and improve our Service.

  • We have your consent to do so. When consent is the legal basis for our processing, you may withdraw such consent at any time.

​What Data and How Do We Collect?

​We collect data from you and through our interactions with you for a variety of purposes described below, including to operate effectively and provide you with the best experience with our Service. You provide some of this data directly, such as when you register with us and provide feedback. Some of the data is being collected automatically.

You have choices when it comes to the technology you use and the data you share. When you are asked to provide personal data, you can decline. If you choose not to provide data necessary to operate and provide you with the Service, you cannot use that part of the Service. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract.

The data we collect can include the following:

Name and contact data - your first and last name, email address, phone number.

Company information - company name.

Information about topics - which topics and when were accessed, their progress, starting and completion date and time. Information about which answers were chosen or given during the scenario. We also gather information about where you went during the scenario in order to understand the most popular choices, rankings, etc.

Information collected when initiating meeting requests - in addition to name and contact data, during the meeting initiation request we collect information such as timestamp and reference. The reference indicates at which unit in what scenario the request was made and during which step of the conversation.

Log information - We collect (log) information about your use of the Service, including the type of browser and operating system you use, the domain or host that was used to access the Service, access times, pages viewed and your IP address from which you access the internet and the Internet page from which you accessed the requested page (referrer).

Information collected by cookies and similar tracking technologies - Cookies are small data files stored on your hard drive or in device memory that help us improve and keep secure our Services and your experience. Through the use of cookies, we may automatically collect information about your online activity on our website, such as the web pages you visit, the links you click, and the searches you conduct on our site. For more information on cookies see section “Tracking and Cookies Data” below.

Information collected by analytics software - we use analytics-based software for user engagement tracking, such as Heap, Hotjar, Google Analytics, Leadfeeder and Facebook Pixel. We use analytics software to optimize the Service and the user experience.

  • Heap - we use Heap, a user behavioral analytics product and service that allows us to collect and analyze data about how you are interacting with our services. Heap may send one or more cookies to your device. Heap uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits. Heap collects user data including but not limited to: the time of an event, the elements a user has interacted with, metadata and other details about these elements, how you came to our site, what search engine and search keywords you may have used to get to our site, information about the device you are on, such as your operating system, and browser, as well as your city/region/country location.

For more information on Heap, please visit or

  • Google Analytics- we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Javascript tracking code and cookies to collect and analyze data about how you are interacting with our webpage. You can prevent the data captured by the cookie and relating to your use of the website from being captured and processed by Google by downloading and installing the browser plugin available at the following link:

Further information on the use of the data and privacy policy at Google Analytics is available at or

  • Hotjar - we use Hotjar in order to better understand your needs and to optimize this Service and experience. Hotjar is a technology service that helps us better understand your experience (e.g. how much time you spend on which pages, which links you choose to click, what you do and do not like, etc.) and this enables us to build and maintain our Service with user feedback. Hotjar uses cookies and other technologies to collect data on your behavior and your devices (in particular devices' IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website, user interactions). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on a particular user.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link:

For further information see: or

  • Leadfeeder - we use Leadfeeder to identify the company you're working in (whenever you access our website from your company's network). Leadfeeder gathers data from our Google Analytics account. This data includes:

    • Pages accessed

    • Time of visit

    • Time of last visit

    • Name of the owner of the IP address

    • Reverse domain of the IP address

    • Referring site, application, or service, including the relevant search queries that led you to our website

    • Browser information

    • Operating system and device information

For more information on Leadfeeder, please visit

  • Facebook Pixel - We use the so-called “Facebook Pixel” by the Facebook social network, operated by Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the Eropean Union, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

    The Facebook Pixel is a code snippet placed on our website.

    Facebook Pixel allows Facebook to identify the visitors of our online content as a target group for displaying advertisement (known as “Facebook ads”). Accordingly, we use Facebook Pixel to display our posted Facebook ads only to Facebook users who have shown an interest in our services or who share certain factors (such as interests in certain topics or products determined on the basis of visited web pages), which we transmit to Facebook (which is known as Custom Audiences). Facebook Pixel also helps us understand the effectiveness of Facebook ads for statistical and market research purposes, by showing whether users have been redirected to our services after clicking on a Facebook ad (known as conversion, and allowing to determine on which devices a user is performing an action), in order to create so-called lookalike audiences or statistical twins (i.e. to broadcast ads to target groups that are similar to existing customers) and to obtain comprehensive statistics about the use of the website. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

    The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f of the General Data Protection Regulation 2016/679 (“GDPR”).

    Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (

    For further information about the collection and use of data by Facebook and your privacy protection rights and options, please see the Facebook data protection policy at For specific information and details about Facebook Pixel and how it works, please visit the Facebook help section at You can disable this function as shown at or at You must be logged into Facebook to do this.

How Do We Use Your Data

Wiserstate uses the collected data for various purposes:

  • To provide and maintain the Service

  • To allow you to participate in interactive features of our Service when you choose to do so

  • To provide analysis or valuable information so that we can improve the Service

  • To monitor the usage of the Service

  • To detect, prevent and address technical issues

How Do We Store Your Data?

To keep your data and provide you the high-quality service, Wiserstate uses cloud services and other services for securing your information. We store your data in data centres located in Germany and other European Union countries. Wiserstate take steps to ensure that the data we collect under this privacy policy is processed according to the provisions of this policy and the requirements of applicable law and the GDPR. We use the services of such third parties as:

Vimeo - we use Vimeo for video serving (;

SparkPost - we use SparkPost for sending automatically generated emails (; 

CloudFlare - we use CloudFlare to increase the security and performance of our Service (; 

DigitalOcean - we use DigitalOcean for storing and processing your data ( 

How Long Do We Store the Data? 

We retain your personal data while your account is in existence or as needed to provide you the Service, or for other legitimate purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types, the context of our interactions with you or your use of the Service, actual retention periods can vary significantly. 

Your information that you fill in during the sessions in free text answer fields is automatically deleted after 7 days. We keep it for 7 days so that you can access it from your profile history and then it is automatically deleted. Please note that our software backup versions might still have this information for up to 30 days after it has been deleted from the main version. 

Transfer Of Data

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside of the European Union and choose to provide information to us, please note that we transfer the data, including personal data, to servers located in Germany or other European Union countries.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Wiserstate will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information. 

Disclosure Of Data

Wiserstate may disclose your personal data when required by law, subpoena, or other legal process or if we have a good faith belief that such action is necessary to: (1) comply with our legal obligations, (2) prevent or investigate possible wrongdoing in connection with the Service, (3) respond to lawful requests relating to an investigation or alleged or suspected illegal or any other activity that may expose us, you, or any other of our users to legal liability, (4) comply with legal process and respond to claims asserted against Wiserstate, or (5) exercise and protect the rights and personal safety of Wiserstate, its employees and other users or the public. Where appropriate, we will notify you regarding such legal request for their personal data unless it is prohibited by applicable law or by court order.

How is information shared with the user’s employer?

  • Data that user fills in during the session is not shared with the user’s employer. Except if the employer has defined certain questions that the user is asked to reply at the end of the session – those responses will be shared with the employer, and the user will see a clear notice next to such questions that those are added by the employer and the user’s answers will be shared with the employer.

  • Information on the usage quantity and frequency (how many sessions and when are accessed by the user) is shared with the user’s employer.

  • Information on which sessions the user has accessed is not shared with the employer. Except if the employer has defined certain sessions as mandatory or recommended – then the employer will see if and when the user has accessed those sessions.

  • Data that the user fills in the assessment surveys of the platform is shared with the employer. 

How is information shared with Third Party Authors?

  • If the user fills in the connection request form to be connected with a Third Party Author, we share the user’s contact details with the particular author.

Security Of Data

We implement and update security safeguards designed to protect your data, such as HTTPS. We regularly monitor our systems for possible vulnerabilities and attacks. However, we cannot warrant the security of any information that you send us. Some of the safeguards we use to protect your information are firewalls and information access controls. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

We place strict controls over our employees’ access to the data you make available when using the Service. We are committed to ensuring that your data is not seen by anyone who should not have access to it. The operation of our Service requires that some employees have access to the systems which store and process your data. For example, in order to diagnose a problem, you are having with the Service, we may need to access your data. These employees are prohibited from using these permissions to view your data unless it is necessary to do so.

All of our employees and contract personnel are bound to our policies regarding the users’ data and we treat these issues as matters of the highest importance within our company.

What Are Your Data Protection Rights

Wiserstate would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access - You have the right to request Wiserstate for copies of your personal data.

The right to rectification - You have the right to request that Wiserstate corrects any information you believe is inaccurate or/and incomplete.

The right to erasure - You have the right to request that Wiserstate erases partially or all your personal data.

The right to restrict processing - You have the right to request that Wiserstate restricts the processing of your personal data.

The right to object to processing - You have the right to object to Wiserstate processing of your personal data.

The right to data portability - You have the right to request that Wiserstate transfers the data that we have collected to another organization, or directly to you.

If you make a request, we have one month to respond to you. If you would like to exercise any of the rights brought out above, please contact us at our email

Tracking & Cookies Data

Like many companies we use cookies and other tracking technologies on our website.

What Are Cookies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies.

Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

What Types of Cookies Do We Use?

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.

  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

  • Security Cookies. We use Security Cookies for security purposes.

  • Referral Cookies. We use Referral Cookies to remember your sign-up source during the registration.


NOTE: additional cookies could be set by third parties including those that are mentioned in section “Information collected by cookies and similar tracking technologies” for user engagement tracking.

How to Manage Cookies?

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

How Do We Protect Children's Privacy?

Our Service does not address anyone under the age of 18 (hereinafter: "Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. 

We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, we will provide additional notice, such as via email or through our services.​

How to Contact Us?​

If you have any questions about this Privacy Policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Contacting the Appropriate Authority? 

If you consider that Wiserstate has not addressed your concern in a satisfactory manner or the processing of your personal data is not lawful, you have a right to file a complaint to a Data Protection Authority about the collection and use of your personal information. For more information, please contact your local data protection authority in the European Economic Area (EEA).